a decade of influence
Forget the social ladder
Social status as a core value continues to decline in import for Design Affluents.
DESIGN INSIGHT
Ten years of data and insights from the Design Insights Forum:
DESIGN INSIGHT
the future is rich
Design Affluents are optimistic about their continued success and confident
in their financial well-being.
DESIGN INSIGHT
CONFIDENCE and INFLUENCE
77% of Design Affluents feel completely empowered to lead others
to or away from brands.
DESIGN INSIGHT
It's more than luxury
Luxury is still not a key identifier for Design Affluents, but they seek
the finest in every purchase.
DESIGN INSIGHT
KEEP IT PERSONAL
48% of influencer respondents cited live events to be nearly twice as important as print media channels to reach customers.
DESIGN INSIGHT
MAKE IT PERSONAL
Design Affluents are confident in themselves and in their keen eye
for good design.
DESIGN INSIGHT
Outdoor living
75% of responsibility agree "completely/strongly" that their home's outdoor spice is important to their health and well-being.
DESIGN INSIGHT
Outdoor living
High earners are more likely to use their outdoor space or relaxing, entertaining, and cooking than others respondents.
DESIGN INSIGHT
Personal taste
69% "A personal sense of style is important to me."
DESIGN INSIGHT
Personal VALUES
Over 90% of respondents listed enjoying and maintaining good physical and emotional health as extremely or
very important to their lives.
DESIGN INSIGHT
EXPERIENCES
40% would prefer to spend money on an experience rather than
a material purchase.
DESIGN INSIGHT
EXPERIENCES
70% stated that live, in-person interaction is extremely or
very important to their lives.
A monthly snapshot from our DIF panel focused on hot topics of the day
take 5 series
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take 5 SHELTER/In PLace At a time of major upheaval, with factors seemingly beyond our control, we checked in with our panel to find out what is top of mind during this era of universal transition. Read more.