When we tap into the hearts and minds of the most design-minded leaders, we
find out much more about our future. Sharing A Decade of Influence with our
Collective Conscience Community was the beginning of our quest to share a
great deal more through our insights and storytelling. My friend and colleague
Amanda Dameron has been a part of the journey and her interview last night
brought to light the reasons, the methods and the outcomes for Design Insights
Forum. As you navigate the data thrown at you as if it were perfect in its form
and message, keep in mind that the “why” not the “what” will tell you more about
the source, its intention and its context. Tapping 13 million heads of household
who plan to spend in excess of $300 billion and who self identify as “design
thinkers” is powerful and will always be the foundation of our insights. Enjoy!
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